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All The Things
AI insights backed by research, seasoned with experience
Provocations, not rules. Arguments to have with yourself at 2am.
Coming Soon
Rule 47: Using AI Makes You Look Dumb
The competence penalty - and the research that proves it
The McDonald's Disaster
When AI chicken nuggets attacked drive-thru America
Rule 3: 95% Return Nothing
The MIT findings everyone's ignoring
What You'll Find Here
Research Deep-Dives
The studies everyone cites but nobody reads
The Rules
Provocations inspired by the Ferengi Rules of Acquisition
Case Studies
When AI goes wrong (and occasionally right)
Practical Insights
What actually works, in context